In the auto industry, there is a surplus of expensive brands only accessible to the wealthy. While many drivers wish to own such a vehicle, the reality is: they’re just too pricey. The Italian brand Porsche has been around since 1931 and it’s just as popular today as it was back in the ‘Silent Generation’. Porsche tops the chart every year thanks to the brand’s uniqueness, exclusivity and consistently superior quality among competitors. An independent research institution called the Luxury Institute produced a survey to find out what the most popular luxury car brand among high net-worth consumers is. Porsche snagged the top spot three straight years in a row making it the best luxury car brand out there today. How do they do it?
Porsche beat out top luxury car manufacturers like Acura, Lexus, Infiniti, Audi, BMW, Mercedes-Benz, Volvo, and Jaguar, to name a few. Clients spoke on the car’s ability to make them “feel special” and the enhanced overall ownership experience. Survey respondents also recommended Porsche and claimed it was the next luxury car brand they would buy. The President and CEO of Porsche Cars North America, Peter Schwarzenbauer, said “Customer perception is everything in the luxury car market. This distinction helps us know that we are successfully delivering on our brand values in a very competitive automobile market.”
The U.S. automobile industry is the most competitive in the world; Porsche’s recent distinction will definitely boost the brand’s popularity and sales. Porsche cars provide drivers with reliability and a high level of performance. Porsche cars are associated with style, excitement, power, elegance, value, respect and trust. It sounds like they check off every box. Porsche continues to dominate the car industry by staying true to its core values and its customers. Porsche beats out its competitors at accelerated speeds time and time again.