Losses
After the reports of his infidelities came to light, various companies had to reevaluate their working relationship. He was dropped by AT&T, Accenture, TAG Heuer, Gatorade, and General Motors. Golf Digest and Gillette suspended him, but EA and Nike continued working with him.
Losses
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Therapy
In February 2010, he announced he entered a 45-day therapy program. This was his apology for his actions: “I thought I could get away with whatever I wanted to. I felt that I had worked hard my entire life and deserved to enjoy all the temptations around me. I felt I was entitled. Thanks to money and fame, I didn’t have to go far to find them. I was wrong. I was foolish.”
Therapy
